1953 J. Fred Muggs Baker’s Coconut Camp Ad

jfredmuggscampcoconut

J. Fred Muggs, the famous chimpanzee from the Today show in the 1950s appeared in a display ad for Baker’s Coconut in 1953 that advertised a “free summer in camp” for 18 lucky kids who make a dessert with Baker’s Coconut and write to Mr. Muggs why they’d like to go to camp. Muggs is dressed and ready for camp in the ad complete with a Camp Coconut trunk.

Matt Ralph

Matt Ralph

I’m the editor of Summer Camp Culture and also blog at Tangzine.com and MatthewRalph.com. I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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