Boy writes home from Camp Clearwater in 1953 Jockey ad

Young Bill writes home from Camp Clearwater to ask his mom to send underwear in a 1953 Jockey print ad. Apparently, all of the other campers and the camp director wear Jockey so Bill wants to be just like them. What the ad doesn’t show is the kids mocking Bill when a care package full of underwear shows up at camp.


Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at and I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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