Abercrombie & Fitch partners with SeriousFun, commits $15 million over five years

Clothing company Abercrombie & Fitch has announced a partnership with the SeriousFun Children’s Network of camps founded by the late actor Paul Newman.

As part of the partnership, the Columbus, Ohio-based clothing company has committed to donate $15 million to the network of camps for children with serious illnesses over the next five years. This includes sales of summer camp-inspired t-shirts on its website and in stores and expanding its volunteer camp counselor program.

Abercrombie & Fitch has been involved with a SeriousFun camp, Flying Horse Farms, located 45 minutes from its headquarters over the last five years, with company associates volunteering more than 7,000 hours of service.

“Our associates are passionate about this partnership and our further commitment to SeriousFun will allow even more opportunities for them to get involved in camps throughout the world,” Fran Horowitz, President & Chief Merchandising Officer of Abercrombie & Fitch Co., said in a news release on the SeriousFun website.


Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at Tangzine.com and MatthewRalph.com. I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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