Bring back SMORZ cereal petition

Smorz cereal was replaced late last year by a new S’mores version of Krave and the reviews for the new cereal have been pretty brutal, hardly the kind of response Kellogg’s was looking for when discontinuing a popular cereal and replacing it with another.

If you aren’t a fan of Krave S’mores and want to get Kellogg’s attention, there’s a “Bring back SMORZ cereal” petition you can sign over at

[button url=’’ size=’medium’ style=’sky-blue’]Sign the Petition [/button]

Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at and I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.


  1. What were you guys thinking discontinuing the greatest cereal ever!? First uncrustables grilled cheese sandwiches (yes I know not your fault) and now this atrocity of an idea by replacing it? Excuse me for my rudeness, all I’m saying please bring back smorz. Only cereal I actually enjoy, my five older sisters are slowly but steadily going insane ever since they vanished from the shelves

  2. I must say that this is insane!! I tried the new Krave cereal & they really are disgusting compared to the Classic Original Smorz. I haven’t purchased another box of the Krave s’mores & will never purchase another box & to be truly honest, when friends & family ask how the cereal are I must be honest & say that they are not that great. Smorz was the best cereal for me, my daughter, several other family members & even friends.. BIG MISTAKE DISCONTINUING SMORZ!!!!!!

  3. Moved back to dfw in may of 2013 and have been looking for my s’more cereal thinking such a huge area would have them somewhere….didn’t know till today they were discontinued as I asked my roommate to look at a new store he was going to..and manager told him they had been discontinued…had to look it up NOOOOOO please bring them back I don’t eat much variety of cereal but I could go thru Smorz like cray cray
    Is this the petition? Right?

Leave a Response