I completely missed the initial announcement of this back in May, but apparently Rob Lowe is directing a 25-minute horror film sponsored by Butterfinger that’s due out Oct. 13. Purportedly the first film ever produced by a candy bar, Butterfinger the 13th tells the story of a group of camp counselors telling spooky stories around the campfire at Camp Honey Badger when they discover that some of those stories are more than legends.
The fact that Rob Lowe, who is making his directorial debut, is referred to as the “modern master of psychological terror” in the promo materials on the Butterfinger website leads you to believe Butterfinger the 13th is going to be anything but serious filmmaking from the Parks and Recreation star. Add to it the movie’s tagline “You Can’t Scream With Your Mouth Full” and what you basically have here is a clever marketing scheme.
What do you think? Can a movie produced by a candy bar actually be good? Is this a career misstep for Rob Lowe to even attach his name to it? Is Camp Honey Badger the worst name for a summer camp you’ve ever heard?