#CampTShirtDay Raises $3,395 for Sandy Relief


Summer camp people from around the world joined together on Tuesday to wear summer camp T-shirts and support Hurricane Sandy relief efforts by doing something summer camp people love to do – take photos.

The offices of the Nassau County, N.Y.-based CRAZE Interactive and Camp Craze donated $5 for every camp shirt photo posted on their Facebook page, tweeted and emailed to them on Tuesday, Nov. 13, the third annual International Wear Your Summer Camp T-shirt Day. A total of 679 photos were posted, equaling a $3,395 donation to the American Red Cross.

“We were overwhelmed by the incredible participation of summer camp campers, staff, parents and alumni who took part in International Camp T-Shirt Day,” said Jason Lasker, of CRAZE Interactive, in a statement. “Our team spent an extra two days counting and organizing the 679 photos which poured in throughout the day on Tuesday. We could not be more thrilled to be making a donation of $3,395 to support the American Red Cross in their relief efforts after Sandy.”

Founded in 2009 by Scott Rosenbluth, Camp Craze is a marketing firm working primarily with summer camps and youth programs. In addition to providing various digital marketing services, market research and experiential capabilities – Camp Craze also offers an entertainment and staffing division.

“This is a proud moment,” said CRAZE Interactive/Camp Craze CEO, Scott Rosenbluth. “I have always known that there is a tight-knit community in camping filled with people who genuinely care about each other. I think we saw that on Tuesday as pictures literally came through by the minute from around the world. It was a showcase of camp pride and spirit trumped by kindness and resiliency in an effort to rebuild our surrounding communities. We know our donation will not be the largest and may not replace anything lost during the storm but I hope that it can provide those involved with the spark to give back and let young people know that it only takes five minutes of their time to help someone in need. So very proud having been a part of this.”

You can see some of the photos from #CampTShirtDay on the Camp Craze Facebook Page.

Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at Tangzine.com and MatthewRalph.com. I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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