Dairy Queen recently rolled out a new advertising campaign for the summer to promote its S’mores Blizzard. The song, performed by singer and guitarist Noah Applebaum in the new commercial goes like this: “S-apostrophe-M-O-R-E, s’more for you and s’more for me. S-apostrophe-M-O-R-E, smush it all together, that’s the key.”
The S’mores Blizzard debuted at Dairy Queen last summer. As part of the campaign, Dairy Queen is running a “S’mores Song” remix contest on the website www.smoresong.com and giving away weekly prizes.