Dairy Queen introduces ‘S’more Song’ in new advertising campaign

Dairy Queen recently rolled out a new advertising campaign for the summer to promote its S’mores Blizzard. The song, performed by singer and guitarist Noah Applebaum in the new commercial goes like this: “S-apostrophe-M-O-R-E, s’more for you and s’more for me. S-apostrophe-M-O-R-E, smush it all together, that’s the key.”

The S’mores Blizzard debuted at Dairy Queen last summer. As part of the campaign, Dairy Queen is running a “S’mores Song” remix contest on the website www.smoresong.com and giving away weekly prizes.

Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at Tangzine.com and MatthewRalph.com. I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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