After discovering that a DKNY store in Bangkok was using his photos without permission or payment, photographer Brandon Stanton, of the Humans of New York project, asked his fans to urge DKNY to make amends for what they called an inadvertent mistake by donating $100,000 to the YMCA in Bedford-Stuyvesant, Brooklyn.
“That donation would sure help a lot of deserving kids go to summer camp,” Stanton shared Monday with his 567,000 followers on Facebook.
Within 24 hours, the post received nearly 40,000 likes and shares, enough to get the attention of DKNY. The clothing company responded with an apology and a $25,000 donation to the YMCA, which provides opportunities for kids to attend sleepaway camp at New York YMCA Camp, among other programs.
“$25k will help a lot of kids at the YMCA,” Stanton wrote on his website. “I know a lot of you would like to have seen the full $100k, but we are going to take them at their word that it was a mistake, and be happy that this one had a happy ending. Thanks so much for your support, everyone.”