Ford Club Wagon Ad

Circa 1968, this Ford Club Wagon ad features 11 campers and a counselor from Camp Ra-Pa-Ho. The tagline: Try Cramming 12 campers into a standard wagon and you’ll see where Ford Motor Company got the idea for the new Ford Club Wagon.

What I want to know is, what happened to the 12th camper? Surely, the woman holding the flag is not camper age.

Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at and I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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