This summer, Hershey’s is encouraging families to gather ’round the bonfire to make lasting memories with the help of everyone’s favorite summertime treat: S’mores! Made from a delicious combination of pure Hershey’s Milk Chocolate, crisp graham crackers and toasted marshmallows, S’mores have helped bring families together around the campfire since the recipe was first published in the Girl Scouts handbook in 1927. Eighty-five years later, Hershey’s is giving families a new reason to enjoy the summertime staple by inviting consumers to gather ’round the virtual fire at Camp Bondfire(TM).
Now through September 7, S’mores fans nationwide can visit Camp Bondfire at the Hershey’s Facebook page ( www.facebook.com/hersheys ), an interactive Facebook application where families will discover new ways to “bond” around the campfire and create S’mores-inspired memories all summer long. Camp Bondfire will also offer weekly tips, stories and activities focused on a variety of themes and encourage fans to join the fun by registering to be a “Camper of the Week” for a chance to win outdoor prizes like a backyard fire pit. Campers can also capture their own memories and share their photos in the Fireside Memory Book at Camp Bondfire.
“Families have been bonding over S’mores as a classic summertime treat for generations,” said Anna Lingeris, spokesperson for The Hershey Company. “Now with Camp Bondfire, families can discover and share new ways to enjoy S’mores and create lasting summer memories around the fire.”