Canadian indie-rocker Mac DeMarco, young rockers Harsh Crowd and solo act Mal Devisa are looking for other musicians and performers to join them in a campaign to raise money for Willie Mae Rock Camp for Girls.
This isn’t the first time DeMarco has lent his support for the camp founded in 2004 by a group of New York City female musicians. Last January he auctioned off a pair of Vans he wore on tour for $21,000 and donated the proceeds to the camp.
The Turn It Up to 11 campaign as it’s known is taking a different approach. It calls on musicians and performing artists to donate proceeds from one show in 2016. Unlike a benefit show, in this campaign, artists play one of their own shows ‐ whenever they want, wherever they want ‐ and by donating some or all of their earnings from the gig, they make it possible for more girls to start their own bands.
Proceeds from the campaign will go to rock camp’s Fairness Fund, which allows the organization to offer its Girls Rock! Camp and music and mentoring programs free of charge or with sliding scale tuition.
Artists interested in joining the campaign can fill out this form.