Marketing Camp: Become part of the equation video

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Inter-Varsity Christian Fellowship in Canada produced this “Become part of the equation” video to market their summer camps, using numbers to illustrate the impact their camps have had and inviting more to be part of those equations like the one in the screenshot above – “7,560 campfires plus 13,500 marshmallows plus 30,240 silly songs equals life-long friendships.”

Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at Tangzine.com and MatthewRalph.com. I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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