Kanukuk Kamps has a series of short videos available on their website and on YouTube and Vimeo that give you quick snippets of facts related to spending time at one of the Missouri Christian camp’s locations. Each leads to the tagline for the campaign you see above: “You want to be here this summer.”
One of the videos is below. You can check them all out at www.kanukuk.com/kampfacts. One of the things I like most about this campaign is that it’s a campaign of short videos as opposed to the typical watch a five-minute promo video or look at our brochure to find out what camp is about.
Have other examples of ways camps are marketing themselves? Email me at firstname.lastname@example.org.