The Power of Camp is a marketing campaign the Christian Camp and Conference Association launched last year to promote all of their member camps and the concept of summer camp and its impact. This year they’ve been releasing posters playing off the Power of Camp theme and encouraging their member camps to share them through social media.
Images like this carry a lot of currency on the social web so this new aspect of the campaign makes perfect sense. The artwork is high quality as well. I’m interested to see what they release next.