The campfire treat has entered the world of artisan food thanks to a bakery in New York City that specializes in making handmade and handcrafted s’mores in small batches.
“Have you ever had a s’more that wasn’t made from store bought marshmallows, graham crackers, and Hershey’s chocolate?” owner Sarah Warren wrote on her blog after launching the business in 2011. “Not that there’s anything wrong with them; there’s something nostalgic and quintessentially American about that combination, and I think it still deserves a place in our food culture.”
Since launching the business, Warren and her team have brought their specialty snack to “everything from large-scale corporate events and weddings, to holiday parties, birthdays, and office socials,” according to the company website.
The s’mores have impressed even the food critics in a city where impressing anyone is never easy. Serious Eats’ Laura Togut called them the “best s’mores ever”
“And I don’t even like s’mores,” she wrote in a slideshow caption of a photo with a marshmallow and chocolate topped graham cracker oozing under a culinary torch. “Artisanally-blow-torched marshmallows are only made better by chewy spice cookies and a smear of chocolate.”
One bakery in the capital of cool does not a food movement make, but Warren seems optimistic about the future of a higher caliber of s’more.
“I feel about s’mores the way I feel about Domino’s Pizza,” she wrote on her blog. “If Domino’s can coexist with a Mario Batalli thin crust, wood-fired pizza, why can’t we do the same thing with s’mores?”