OK Go are the kings of viral videos in music, rising to fame on the success of their elaborate videos that have garnered millions of views on YouTube.
The band’s fascination with the medium can be traced back to summer camp in the mid-’80s, where lead singer Damian Kulash met bassist Tim Nordwind when they were 11-year-old campers at Interlochen Arts Camp in Michigan.
Kulash talked about the summer camp connection in a recent article in the St. Louis Post-Dispatch:
Kulash says the band’s fascination with video goes back to summer camp in the ’80s, when Kulash, Norwind and their friends were involved with all kinds of artsy projects.
“Our way of being friends was making stuff together with other people,” Kulash says. “That never stopped. A lot of our creative friends were dragged into the things we were doing, like making little films.”
The band’s latest viral hit video, “The Writing’s On the Wall” has more than 14 million views on YouTube.