Pepsi uses Camp Firewood set for ‘Camp Halftime’ show

Pepsi is going to the fictional Camp Firewood from Wet Hot American Summer for a four-part web series starring actor/comedian Donald Faison (Scrubs) as lead camp counselor Martin Tulaine.

The Super Bowl-themed Camp Halftime series features the now iconic Camp Towanda red cabins that were re-created for the Wet Hot American Summer: First Day of Camp Netflix series and the stage where Claude Dumet (John Slattery) directed a staff musical production of Electro-City.

You can see the first episode of the series, produced in partnership with sports comedy site The Kicker, embedded below or on YouTube.

Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at and I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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