Phoenix camp rebrands with help of volunteers

An Arizona nonprofit that provides summer camp, after school and weekend programs has a new logo and brand thanks to a marathon 24-hour event where volunteers help nonprofits with design.

The event, known as CreateAthon Phoenix, was held in September and among the organizations aided was the Swift Youth Foundation, which operates Camp Swift and other programs for youth and teens in Phoenix.

One of the marketing professionals randomly assigned to help with the camp happened to have been a counselor at the camp in the early 2000s, according to a Jewish News article about the rebranding.

Kaylie Marsh, Swift executive director, said in the article that their name and logo no longer reflected the breadth of the organization’s services.

“So the idea was, we need something that’s going to reflect the growth that the organization has gone through over the years and that is going to help us continue to grow,” she said.

The below video shows the transformation of the organization’s logo.

Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at and I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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