S’mores Crunch was a short-lived cereal produced by General Mills from 1982-1988 that attempted to capitalize on the popularity of the summer camp and camping snack with young people to sell some cereal. Similar to Golden Grahams with chocolate and marshmallows thrown in, the cereal’s tagline was “Can I have s’more?” and its mascot the S’morcerer.
After S’mores Crunch was discontinued, the grocery store cereal aisle was missing a s’more-inspired cereal for 14 years. That’s when Kellogg’s rescued America from its s’more cereal famine and came out with Smorz.
As a strictly Cheerios, Apple Jacks, Frosted Flakes and Rice Krispie treats kid growing up, I never did get to try S’mores Crunch and have yet to try Smorz. But if you have a recollection of the taste or an opinion on whether products like this a s’more sacrilege speak up in the comments.