S’mores Crunch (aka S’mores Grahams)

S’mores Crunch was a short-lived cereal produced by General Mills from 1982-1988 that attempted to capitalize on the popularity of the summer camp and camping snack with young people to sell some cereal. Similar to Golden Grahams with chocolate and marshmallows thrown in, the cereal’s tagline was “Can I have s’more?” and its mascot the S’morcerer.

After S’mores Crunch was discontinued, the grocery store cereal aisle was missing a s’more-inspired cereal for 14 years. That’s when Kellogg’s rescued America from its s’more cereal famine and came out with Smorz.

As a strictly Cheerios, Apple Jacks, Frosted Flakes and Rice Krispie treats kid growing up, I never did get to try S’mores Crunch and have yet to try Smorz. But if you have a recollection of the taste or an opinion on whether products like this a s’more sacrilege speak up in the comments.

Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at Tangzine.com and MatthewRalph.com. I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.


  1. This Has Been My Favorite Cereal Of All Time. When General Mills Decided To Discontinue S’mores Crunch, I Was Crushed. I Still Wish One Day I Can Have Another Taste Of The Cereal I Love Sooooo Much.

  2. Where can I find it in the Wilmington, NC area? Walmart had it at one time but not now. Please don’t discontinue it. It’s probably the only cereal I really love.

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