Suddenly S’mores

Suddenly S’mores was a red-packaged product sold by Nabisco in the ’90s. Like many other s’mores-related products, Nabisco tried to capture the enthusiasm for summer camp food in the off season by giving kids without easy access to a campfire in suburbia a chance to get messy in their kitchens eating a nuked s’more as an after-school snack. It worked for my family because my mom, always the camping and summer camp enthusiast, bought them.

The only problem, of course, was that you couldn’t get the marshmallows to catch on fire quite as easily as over an open flame. Not that I tried or anything.

The s’more, or the Some More as it was originally called, traces its roots to the Girl Scouts, specifically the 1927 publication “Tramping and Trailing with the Girl Scouts” where the recipe first appeared. Loretta Scott Crew gets credited with inventing the recipe, which she most definitely did not use a microwave oven to make.

Matt Ralph

Matt Ralph

I'm the editor of Summer Camp Culture and also blog at and I live in the Philadelphia area and went to camps and camp meetings growing up in Ohio, Maryland and New Jersey.

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